Capital Eurocars Print
Coalson Plantation & Inn
Ira Higodn Grocery Company
Gulf State Community Bank
Capital Eurocars Move Campaign
Real Estate Advertising
Capital Eurocars TV
Farmers & Merchants Bank
Capital Eurocars: "bigchanges | comingsoon"

Capital Eurocars Move Campaign

On May 12, 2008, Capital Eurocars expanded their facility into two separate locations. The move made for better service, larger showrooms and greater amenities.

Since several of their automobile lines were changing locations, they needed a campaign that would (A) inform the public that they were moving, (B) explain the details of the move, and (C) create excitement and buzz about the event.

We created a 6-week teaser campaign built on achieving maximum readership and continued exposure. The ads were simplistic, stylish and, frankly, hard to miss.

The campaign was a great success. The ads were widely discussed throughout the area, and Capital Eurocars experienced no drop in sales despite the chaos of relocation.